Friday, October 14, 2011


JUST.... DO.... IT.... Three little words that have changed advertising and peoples mentality and motivation ever since the late 70's. But so very few people know the origins of that 'killer' slogan. (pun intended)

In 1977 Gary Mark Gilmore demanded his own death sentence after murdering two people. His final words to the firing squad of 5 were "Let's Do It".

Dan Wieden from the advertising agency Wieden+Kennedy thought it would make a great slogan but needed a little tweaking and changed it to the three famous words we know today.

So next time you are facing the death penalty make sure you say something catchy because you never know how those words will change the world.

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